Tuesday, 19 March 2013

iPhone 5S will bring back 'one more thing,' analyst says

On the heels of a Galaxy S4 release that was solid but not mind-blowing, word is that Apple is planning a killer software feature for the next iPhone.


Not wowed by the HTC One or Samsung Galaxy S4? One analyst says never fear -- Apple is preparing a killer feature for the iPhone 5S that will crush the notion that smartphones are becoming a commodity product like so many soybeans traded on the Chicago Mercantile Exchange (or smartypants similes on gadget blogs).

If you've been paying attention to the almost monthly march of big-time smartphone releases for the past year and a half, you may have noticed a pattern. Each new iPhone, Android flagship, and even the Lumia and BlackBerry, is faster, more powerful, and prettier than the last with a few gimmicky features that raise eyebrows for a few weeks, but no game-changing innovation.

For a few great glory years there, Apple was the company to count on for a great new killer feature in the form of Steve Jobs' infamous "one more thing." In fact, arguably the last time we were all abuzz with a groundbreaking new phone feature was when the iPhone 4S was introduced with Siri about a year and a half ago. And even Siri didn't end up quite catching fire and creating a nation of silly people talking to their phones all day.

OK, sounds good, but a quick reality check. If you're Apple and you're in a bit of a quiet period with a slumping stock price and your chief competitor has been bathing in headlines over its latest release for several days, it's pretty easy to simply put out the word that you're planning something non-specifically cool.

But it's also interesting that we seem to be talking about a software-based feature. Perhaps smartphone hardware is becoming more like those ubiquitous soybeans, carrying the same amount of diversity and excitement as a chunk of tofu.

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