Android still the top mobile OS, while iPhone is the top smartphone.
In the smartphone wars it’s often very hard to tell who’s winning and who’s losing. Often it depends very much on what metric you use. If you go by total market share, Android is the clear winner. If you go by units sold in the last quarter, it’s the iPhone by a sizable margin.
Millennial Media’s Mobile Mix report adds another angle to the debate by gathering data on impressions from mobile ads. Millennial Media is a mobile advertising platform company that specializes in mobile apps and the mobile web. The data collected from mobile device impressions on their ads provides a pretty good clue as to which devices are the most popular. Their data reveals some interesting trends in the mobile market.





